Marketing Properties to Sell
One of the most difficult aspects of selling a home isn’t cleaning the house or neutralizing the pre-existing paint. The most difficult task revolves around being able to bring in qualified leads and show the home to potential buyers. If you can’t market a house for sale properly, then the odds that your home will be on the market longer and cost you more money will increase. Sometimes, it may seem like a hassle to hire a qualified real estate agent and pay them to help you sell your house, however, the benefits they bring when it comes to marketing your property practically pays for them completely. Here are just a few ways that real estate agents market homes for sale.
Door to Door Flyers
While it may seem like an outdated practice, going door to door and passing out flyers in the neighborhood can be helpful, especially prior to an open house. You would probably be surprised at how much interest can be stirred up by talking to neighbors and encouraging them to invite friends and family to view the home. In addition to flyers, proper signage during an open house can bring individuals into a neighborhood for a viewing, putting more eyes on the home.
Real Estate Listing Websites
In addition to the time a real estate agent will spend helping you prepare a home for sale, they will also be responsible for preparing online listings, including those that go on external real estate websites. These websites can include Zillow.com or Trulia.com. Because these websites are so popular, yet not linked to typical real estate agent software, these listings typically have to be uploaded separately.
Proprietary Websites
Along with using the more popular real estate listing websites, more real estate agents have proprietary websites and listing software to help expand the reach of a listing. The listings uploaded to their websites can be beneficial, as people will know exactly where to go when they see the listing in order to inquire. But most importantly, other agents that are helping individuals buy a new home will have access to many of these databases in order to best match potential buyers with a sale.
Real Estate Agent Networking
Along those same lines, the network that your real estate agent is a part of is a big part of what should make them an appealing choice. Most agents will help with both buying and selling property. This means that the more agents your real estate agent knows, the more they know about potential clients that are already in the market to purchase a home. This network is a key benefit of working with a real estate agent when you sell.
Name Brand Draw
We all know that a brand name isn’t everything, however, in the real estate market, it can be a big draw for many potential buyers. A name, like Berkshire Hathaway, has a lot of draw and a lot of recognition. For individuals who have previously purchased homes, they’ll probably start a new home search right on the brand name website. Also, think of all the real estate signs you see when driving around. If someone sees a home that’s appealing to them with a sign from a brand that is easily recognizable, it’s easy for them to contact the real estate agent or hop on the website and find the exact listing because they can remember who is selling the home.
As you can see, marketing is a key component of real estate and selling a home. Turn to the experts at Berkshire Hathaway HomeServices to get your home sold fast and for the right price! Contact a local office today for more information.
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